Introduction:
Navigating the Home Depot supplier application process can feel like trying to swim through quicksand—slow, frustrating, and ultimately unproductive. If you’ve sent in your application through the online portal and received radio silence, you’re not alone. I’m Heather Roberts, co-founder of RSG Sales, and I’m here to let you in on a secret: getting listed on platforms like Home Depot and Target isn’t about just filling out forms—it’s about relationships and storytelling.
At RSG Sales, we specialize in helping home décor and furniture suppliers grow their e-commerce presence by connecting them with major retail giants. We know the buyers at Home Depot. We know the buyers at Target. And we understand what they’re looking for—because we’ve built relationships with them over time.
So, why does your application disappear into the void? Because the process isn’t what it seems. Home Depot, for instance, doesn’t simply sift through online applications. Their buyers are looking for suppliers who meet specific needs—and more importantly, for partners who bring value to the category. It’s not about being just another SKU on the shelf. It’s about standing out.
To succeed, you need more than just a product—you need a strategy. You need to be priced competitively. You need to offer something that enhances the category. And above all, you need to tell your story in a compelling way. That’s where we come in.
When we work with suppliers, we don’t just forward an application. We build a tailored proposal and personally present it to the right buyer. We ensure your product is positioned correctly and that your value is clearly communicated. Whether it’s online, in-store, or both (yes, these retailers are “clicks and bricks” omni-channel operators), the product must perform—and that’s something we help you prepare for.