Introduction:
The song “Today, Tomorrow and Forever,” sung by Elvis Presley, is a romantic ballad featured in the 1964 film Viva Las Vegas. Written by Bernie Baum, Bill Giant, and Florence Kaye, the song accompanies a memorable duet between Elvis and his co-star Ann-Margret, highlighting their onscreen chemistry. While two versions of the song were recorded—a solo and a duet—the solo rendition made it into the film, while the duet version was later released on the compilation album Elvis: Today, Tomorrow, and Forever in 2002. Both recordings took place on July 11, 1963, at Radio Recorders in Hollywood, with a lineup of distinguished musicians, including Scotty Moore on guitar, Boots Randolph on saxophone, and background vocals from the Jordanaires.
The song’s lyrics express a timeless devotion, fitting the romantic tension of Viva Las Vegas, a film where Elvis played a racecar driver who falls in love with Ann-Margret’s character. Known for its emotional depth and the tender interaction it encapsulates, “Today, Tomorrow and Forever” became one of Elvis’s classic love songs and remains a beloved track that underscores his ability to deliver soft ballads as effectively as his more upbeat hits. It later appeared on several compilation albums and gained further appreciation among fans who admired its heartfelt message and smooth melody.