Introduction:
“Do It Again” by The Beach Boys is a nostalgic ode to the surf culture that defined the band’s early success. Released in July 1968, the song was written by Mike Love and Brian Wilson as a throwback to the group’s signature surf rock style, contrasting with the more experimental music they were exploring at the time. The inspiration came from a conversation between Love and Wilson, reminiscing about their early surfing days, which led to the song’s core theme of reliving past memories. This track became a notable success, especially in the UK, where it reached the top of the charts, marking it as the band’s second number-one hit there after “Good Vibrations”.
Musically, “Do It Again” combines elements of rock and doo-wop, with a punchy drum beat and distinct harmonies that showcase The Beach Boys’ trademark sound. The song was both celebrated and critiqued for its return to earlier styles, with some fans and critics noting it as a refreshing reprieve from the band’s shift toward more avant-garde projects. A promotional video was also created, depicting the band in various California beach scenes, further reinforcing its nostalgic vibes.
“Do It Again” had a lasting influence on pop music. The song’s infectious riff and rhythm inspired artists like Eric Carmen and ABBA, and its opening drum line was later sampled in “Remember” by French duo Air. The Beach Boys even re-recorded the song for their 50th anniversary in 2011, showing its enduring appeal. Today, “Do It Again” remains a fan favorite and an essential piece of the Beach Boys’ legacy, encapsulating the carefree, sun-soaked essence of their early music.