Introduction:
Fifteen years ago, country icon Toby Keith responded to a heartfelt calling that would become one of his life’s greatest accomplishments outside of raising his children. What began as a personal initiative to fill a void in his community has since blossomed into the “Keeping Friends Golf Classic,” an annual charity event that now proudly celebrates its 15th anniversary. Speaking backstage at the event, Keith was both humble and proud, reflecting on how far the fundraiser has come and how its mission continues to transform lives.
The fundraiser supports a cause deeply personal to Keith — a facility across from the Children’s Medical Center that provides free housing for families with sick children. “All that’s required is that you have a sick kid across the street,” Keith explains. Unlike other options that may separate families or place them in temporary, sometimes unstable living conditions, this center brings people together under one roof — a place where shared experiences become a source of strength and healing. Today, it supports over 300 families a year, entirely free of charge. “It’s the most beautiful thing I’ve ever seen,” he says, visibly moved by the power of unity and compassion that defines the home.
While this milestone is a testament to Keith’s unwavering commitment to his community, 2025 also marks another major anniversary — the 25th year since the release of his iconic debut single “Should’ve Been a Cowboy.” The story of how the song came to be is almost as legendary as the track itself. Written in a hotel bathroom in Dodge City, Kansas, the song was inspired by a passing comment from a man in a bar and took only 20 minutes to draft. “All the life you’ve been absorbing just sits there waiting on you,” Keith muses. That track would go on to become the foundation of his music career, paving the way for countless hits and a devoted fan base.
Meanwhile, the next chapter of Keith’s musical journey is taking shape through powerful collaborations. Most recently, he partnered with rising artist Lance Curtis on a duet that is set to redefine both their artistic paths. Initially a private project without clear intentions for release, the song evolved organically. “We didn’t have plans to release it… but when we got the final mix back, it was magical,” says Curtis. The track’s unexpected chemistry led to a shift in strategy — it will now be the lead single from her EP “Boulder.”
Boulder is an embodiment of artistic growth and identity. It reveals a different dimension of Curtis’ voice, particularly her affinity for emotive, powerhouse ballads — something she felt was missing from her debut album. “This time, I wanted to really showcase the side of me that thrives on vulnerability and strength in a song,” she shares.
As Toby Keith stands at the intersection of legacy and innovation — honoring a decade and a half of life-changing charitable work and celebrating 25 years of musical impact — his story reminds us that both purpose and passion can live in harmony. Whether it’s the power of a song or the shelter of a home, Keith continues to use his voice to bring hope, healing, and inspiration to all who need it.