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Introduction:

The song “What Now My Love” is a timeless classic that has captured the hearts of listeners for decades. It was originally composed by Pierre Delanoë and Georges Garvarentz in 1960, and the French version, titled “Que Maintenant Je Sais”, was released in the same year.

In 1965, Elvis Presley’s version of the song was released as a single, becoming a hit in the United States and the United Kingdom. It was included on his album “For LP.” The song’s arrangement featured a lush orchestral backing and Presley’s passionate vocals, which perfectly conveyed the melancholy and longing expressed in the lyrics.

“What Now My Love” is classified as a pop ballad, a genre known for its romantic and sentimental themes. The song’s lyrics explore the pain of heartbreak and the uncertainty that follows a lost love. Presley’s rendition of the song resonated with audiences, and it remains one of his most beloved and enduring recordings.

The song’s success can be attributed to several factors, including Presley’s powerful vocals, the evocative melody, and the relatable lyrics. Presley’s ability to connect with his audience through his music was a major factor in his enduring popularity. Additionally, the song’s timeless themes of love and loss have ensured its continued relevance.

“What Now My Love” has been covered by numerous artists over the years, including Frank Sinatra, Barbra Streisand, and Engelbert Humperdinck. These cover versions have helped to keep the song alive and introduce it to new generations of listeners.

In conclusion, “What Now My Love” is a classic song that has stood the test of time. Its enduring popularity is a testament to its emotional depth and the artistry of Elvis Presley. The song’s impact on popular music is undeniable, and it continues to be cherished by fans around the world.

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