Introduction:
Elvis Presley’s filmography is studded with musical gems, and the 1964 romantic comedy Viva Las Vegas is no exception. Among its soundtrack’s highlights is the charming ballad “Today, Tomorrow and Forever”. Released in 1964, the song seamlessly blends Pop and Rock influences, showcasing Presley’s charismatic vocals against a backdrop of gentle instrumentation.
While the exact songwriting credits remain unclear, “Today, Tomorrow and Forever” undoubtedly benefited from the production talents of Chet Atkins, a longtime collaborator who shaped the sound of many of Presley’s recordings. Atkins’ signature touch is evident in the song’s smooth arrangement, featuring Presley’s vocals accompanied by harmonic backing vocals, likely provided by The Jordanaires, a group that frequently sang on Presley’s recordings. The instrumental backdrop is tasteful, featuring gentle guitar picking and subtle percussion that keeps the focus on Presley’s heartfelt performance.
“Today, Tomorrow and Forever” exists in two distinct versions: a solo version featured in the film itself, and a duet version recorded with actress Ann-Margret, Presley’s co-star in Viva Las Vegas. The duet adds a playful layer to the song, showcasing the undeniable chemistry between Presley and Ann-Margret. While the solo version became the more recognized of the two, the duet offers a delightful alternative take on the classic tune.
Though not a chart-topping hit, “Today, Tomorrow and Forever” has endured as a fan favorite. Its enduring appeal lies in its sincerity and Presley’s smooth delivery. The song’s romantic message of devotion resonated with listeners then and continues to do so today, solidifying its place as a charming addition to Presley’s vast musical legacy.