Introduction:
Never Ending, a romantic ballad recorded by the King of Rock and Roll himself, Elvis Presley, was released in 1964 as a single. While not Presley’s most commercially successful song, it has become a beloved tune among fans for its heartfelt message and classic Presley charm.
The song originated from a 1963 recording session and was initially intended for an album. However, it was ultimately released as a standalone single with “Such a Night” on the B-side. Never Ending falls under the genre of pop ballad, a stark contrast to Presley’s earlier rock and roll hits. This shift in style reflected the evolving sound of popular music in the early 1960s, and Presley, ever the trendsetter, adapted accordingly.
Never Ending features Presley’s iconic vocals backed by the rich harmonies of his longtime collaborators, The Jordanaires. The song’s lyrics employ metaphors of nature’s vastness to express the singer’s unending love for his significant other. Lines like “Walk down to the beach at sunset/ Look as far as you can see/ You will find that endless ocean/ And that’s how my love will always be” paint a vivid picture of boundless devotion.
Never Ending did not achieve the chart-topping success of Presley’s earlier releases. However, the song found new life in 1967 when it was included as a bonus track on Presley’s soundtrack album for the film Double Trouble. This inclusion helped to expose the song to a wider audience and solidify its place within Presley’s vast catalog.
Today, Never Ending remains a cherished ballad for fans who appreciate Presley’s versatility as a singer. The song’s enduring appeal lies in its relatable theme of everlasting love, delivered in Presley’s smooth and powerful vocals. While not a number one hit, Never Ending serves as a testament to Presley’s ability to captivate audiences with both high-energy rock and roll and heartfelt ballads.
Video:
Lyrics:
Walk down to the beach at sunsetLook as far as you can seeYou will find that endless oceanAnd that’s how my love will always beI bring you never ending, never endingNever ending, never endingNever ending, never ending loveLook up at the sky at midnightGaze up on the starlit viewJust as heaven has no boundariesNeither does my love for youI bring you never ending, never endingNever ending, never endingNever ending, never ending loveNever ending love [Repeat: x4]