Introduction:
In 1970, a different side of Elvis Presley emerged with the release of the introspective ballad “Just Pretend”. This soulful track, featured on the album That’s the Way It Is, marked a shift in the King’s sound, showcasing a more mature and vulnerable Elvis grappling with themes of regret and lost love.
“Just Pretend” wasn’t a product of the legendary Sun Studios sessions that launched Elvis’s career in the 1950s. By the 1970s, Elvis was a seasoned performer, dominating stages in Las Vegas with his electrifying live shows. However, “Just Pretend” reflects a move away from the high-octane rock and roll of his early days. The song leans towards a more soulful and introspective genre, allowing Elvis to showcase his powerful vocals in a more nuanced way.
The authorship of “Just Pretend” belongs to songwriting duo Guy Fletcher and Doug Flett. While not household names, Fletcher and Flett were prolific songwriters who penned numerous tracks for various artists throughout the 1960s and 1970s. “Just Pretend” stands as one of their most recognizable compositions, thanks in no small part to Elvis’s masterful interpretation.
Production duties for “Just Pretend” fell to Felton Jarvis, a long-time collaborator with Elvis. Jarvis, who began working with Elvis at Sun Studios in the 1950s, played a crucial role in shaping the King’s sound throughout his career. For “Just Pretend”, Jarvis created a stripped-down yet impactful soundscape that allowed Elvis’s vocals to take center stage.
“Just Pretend” wasn’t a chart-topping smash hit, but it garnered a dedicated following among Elvis fans. The song’s emotional depth resonated with listeners who appreciated a different side of the rock and roll icon. More importantly, “Just Pretend” showcased Elvis’s artistic growth and versatility as a singer. He wasn’t just the hip-swiveling rock star; he was a capable artist who could deliver powerful ballads with equal conviction.
In the years since its release, “Just Pretend” has become a staple among Elvis’s extensive discography. It serves as a reminder of the King’s ability to connect with audiences on a deeper emotional level. While Elvis is undeniably associated with the energetic rock and roll anthems of his early career, “Just Pretend” proves that his talent extended far beyond those boundaries.