Introduction:
Elvis Presley’s “How Can You Lose What You Never Had” is a poignant ballad released in 1967 as part of the soundtrack for the musical comedy film, Clambake. While the film itself is often overlooked in the King’s discography, the song stands as a testament to Presley’s enduring vocal power and emotional depth.
The track, penned by Ben Weisman and Sid Wayne, is a departure from the upbeat, rock-and-roll sound that had propelled Presley to stardom in the 1950s. Instead, it showcases a more mature and reflective side of the artist. With its lush orchestral arrangement and Presley’s heartfelt delivery, “How Can You Lose What You Never Had” is a classic example of the Hollywood-era balladry that dominated the pop charts in the mid-to-late 1960s.
Though the song didn’t achieve the same chart-topping success as some of Presley’s earlier hits, it remains a fan favorite and a highlight of his film era output. The track’s enduring appeal lies in its relatable lyrics about heartbreak and loss, coupled with Presley’s ability to convey raw emotion with his distinctive vocal style.
While the production credits for the song are somewhat overshadowed by the film’s overall production team, the track’s orchestral arrangement and Presley’s vocal performance are the true stars of the show. It’s a reminder that even amidst the commercial pressures of Hollywood, Elvis Presley could still deliver a truly heartfelt and memorable performance.
Ultimately, “How Can You Lose What You Never Had” is a testament to Elvis Presley’s versatility as an artist. It showcases his ability to transcend genres and connect with audiences on a deeply emotional level. While it may not be the first song that comes to mind when thinking about the King, it is certainly a worthy addition to any Elvis Presley collection.