Introduction:
“Today, Tomorrow and Forever” is a timeless ballad performed by the iconic Elvis Presley. Released in 1964 as part of the soundtrack for the MGM musical film Viva Las Vegas, the song is a quintessential example of Presley’s romantic and soulful vocal style. While the film itself is a vibrant, energetic showcase of Presley’s charismatic screen presence, this particular track offers a more tender and introspective side to the King of Rock and Roll.
The song’s genre can be classified as pop ballad, with orchestral arrangements that lend a touch of cinematic drama. The production, helmed by music director George Stoll, complements Presley’s vocals beautifully, creating a lush and romantic atmosphere. The song’s lyrics, penned by the songwriting team of Bill Giant, Bernie Baum, and Florence Kaye, express a deep and enduring love, promising devotion that transcends time.
While the film Viva Las Vegas itself was a commercial success, generating several hit singles, “Today, Tomorrow and Forever” has endured as one of Presley’s most beloved ballads. Its inclusion on various compilation albums and its continued popularity in the decades since its release are a testament to its enduring appeal. The song has solidified its place in the hearts of Elvis Presley fans worldwide as a poignant and romantic masterpiece.