Introduction:
Released in 2015 on his studio album 35 mph Town, “Rum Is the Reason” is a laid-back, island-inspired country song by American singer-songwriter Toby Keith. Co-written by Keith and Scotty Emerick, the song injects a dose of tropical vibes into Keith’s signature country sound, drawing comparisons to Jimmy Buffett’s “Margaritaville” style.
“Rum Is the Reason” captures the essence of a carefree island getaway. The lyrics paint a picture of sandy beaches, turquoise waters, and the simple pleasures of relaxation. The song celebrates the laid-back, sun-soaked lifestyle often associated with Caribbean destinations. The carefree melody, featuring prominent steel drums and a relaxed tempo, further reinforces the tropical atmosphere.
This foray into island-inspired country wasn’t entirely new territory for Keith. Throughout his career, he has incorporated elements of Southern rock and Americana into his music. “Rum Is the Reason” represents a more overt exploration of these influences, creating a song that appeals to fans who enjoy both country music and the feel-good vibes of island tunes.
While “Rum Is the Reason” didn’t achieve the chart-topping success of some of Keith’s other singles, it resonated with fans who enjoyed the departure from his more traditional country sound. The song received significant radio airplay, particularly in coastal regions, and became a staple on his live setlist. Notably, Keith debuted the song with a live performance on “The Late Show with Stephen Colbert”, further propelling it into the public eye.
The song’s producer, Tony Brown, is a seasoned country music veteran with a long list of successful albums under his belt. His collaboration with Keith on “35 mph Town”, which included “Rum Is the Reason”, resulted in a commercially successful album that peaked at number one on the Billboard Top Country Albums chart. This achievement solidified Keith’s position as a major force in country music.
“Rum Is the Reason” may not be Toby Keith’s most iconic song, but it remains a unique entry in his extensive discography. The song’s enduring appeal lies in its ability to transport listeners to a carefree island paradise, offering a refreshing break from the everyday hustle and bustle. It stands as a testament to Keith’s willingness to experiment with his sound while staying true to his country roots.